Brand New ClickFunnels Review 2020 With All The New Updates.

Brand New ClickFunnels Review 2020 With All The New Updates

ClickFunnels Cons

  • More expensive than similar SaaS
  • Missing a lower tier plan
  • Needs more page builder features
  • Limited funnels/domains on starter plan
  • Customer support is hit and miss

ClickFunnels Pros

  • Easy to build & launch funnels
  • Has free templates
  • Ability to share funnels
  • Loads of integrations
  • Custom domains
  • Offers a free trial
  • Plenty of marketing related support
  • Good affiliate program
  • No contracts/Cancel Anytime

In this mega ClickFunnels review for 2020, I cover everything you need to know about the ClickFunnels product. Pros, cons, main features, integrations, clickfunnel products, affiliate program, how much it costs, what they don’t tell you and much more.

clickfunnels logo

Ever Heard Of A “Click Funnel”?

Click Funnel, Jet Ski, Bubble Wrap, Onesies, Jacuzzi, Crock-Pot. Names that were or are trademarked now often used to describe any brand in a product category. 

Whenever people mix up the brand for the product, you know they must be doing something right. The correct term is ClickFunnels which is a pioneering brand in the world of sales funnels. 

I remember being on YouTube awhile back and an advertisement started before a video. It was this guy sitting at his desk in front of a computer talking about marketing or something.

In that split second, my brain registered it as Click bank which I was already aware of and so I skipped the Ad. That Ad d was in fact a ClickFunnels ad. 

It’s a moment I won’t forget because if I had paid attention, I would have found Russell Brunson’s ClickFunnels sooner.

Who are Russell Brunson & Todd Dickerson?

Click Funnels is a brand name of Etison LLC, a software company located in Boise, Idaho. 

The company’s first product was ClickFunnels. A website builder that enables entrepreneurs to grow their business through sales funnels.

It has become wildly successful. So much so that in many cases sales funnels are the business being grown using ClickFunnels.

But more on that later.

ClickFunnels began in 2014 when the frustration and time required to build a successful funnel just became too much to handle.

The founders, Russell Brunson and Todd Dickerson got together for a week and mapped out their dream software. Then Todd built ClickFunnels in the months to follow and Russell sold it.

ClickFunnels is now the fastest growing non-VC backed software company in the world, growing from 0-100M dollars in just three years.

As they say, “the rest is history”

What is ClickFunnels?

ClickFunnels is a website funnel builder, contact manager, email automation platform and a system to statistically analyze your marketing.  You can watch a quick overview of what’s clickfunnels.

It allows you to manage third party payment systems as well as third party marketing systems including email, webinar, messaging, physical product delivery and marketing automation.  

I use ClickFunnels every day to generate leads and sales. I can build entire sales funnels along with marketing and advertising in just one day if I need to.

That could easily take weeks if not months if I try to outsource it to a developer.

Even though I was late to the funnel game, since I started using Click Funnels I have been impressed.

Don’t get me wrong, it’s not perfect but no website builder is.

Essentially, ClickFunnels allows you to build website funnels.  That’s nothing new. Neither are marketing funnels. But the way ClickFunnels goes about it is unique.

What ClickFunnels does is allow users to easily create a series of landing pages linked together in a specific manner of your choosing to create your perfect sales funnel.

The step by step sequence ensures people navigate through the web pages in the order you set to purchase a product, service, opt-in to an email list or join a webinar.

And users can do this without knowing a single line of code. You don’t have to hire anyone to create your funnel (though you can) and you don’t have to be tech-savvy. In fact, the opposite is true and that’s the way it is marketed.

As with most software, there is a small learning curve but as long as you can use a computer and have some spare time you are good to go.

You just start with one of their pre-built free funnel templates, and use the drag and drop page builder from there. Easy.

ClickFunnels software is designed to make your business successful. It’s hard to find a business that could not benefit from getting:

  • More Leads
  • More Sales
  • More Subscribers
  • More Registrations
  • More Impressions

…The list goes on.

Who is ClickFunnels for?

While it may not suit every purpose, it can be used with just about any type of business. If a business can benefit from using a website, it can benefit from ClickFunnels. That said there are industries where the software excels.

Entrepreneurs have had success using the software in a wide range of niches. Popular niches uses include:

  • Clickfunnels for lead generation
  • Clickfunnels for recruitment
  • Clickfunnels for online courses
  • Clickfunnels for lawyers
  • Clickfunnels for agencies
  • Clickfunnels for network marketing
  • Clickfunnels for affiliate marketing
  • Clickfunnels for ecommerce
  • Clickfunnels for photographers
  • Clickfunnels for real estate
  • Clickfunnels for shopify
  • Clickfunnels for realtors
  • Clickfunnels for dropshipping
  • Clickfunnels for mlm
  • Clickfunnels for service business
  • Clickfunnels for dentists
  • Clickfunnels for real estate agents

Types Of Sales Funnels You Can Build

Funnels come in different formats to suit your needs. Examples of marketing funnels include.

  • Sales Letter Funnel: Use a traditional sales letter to sell your products or services.
  • Opt-in Funnel: An opt-in funnel is your bread and butter funnel. It’s used to capture email addresses of your visitors by providing something of value (solves a problem) in the form of an eBook, video training, coupon code etc and helps you grow your email list.
  • Lead Magnet Funnel: Give people an ethical bribe in exchange for their email address
  • 2-Step Tripwire Funnel: Use a low ticket, front end product and then upsell them your other products.
  • ClickFunnels Membership Site: Create a membership site and sell access to it through this funnel.
  • Auto Webinar Funnel: Create auto webinars that automatically sell your products around the clock.
  • Cancellation Funnel: Create a survey asking people why they are leaving then try to save the sale.
  • Product Launch Funnel: Built anticipation for your new product with our product launch funnels.
  • Storefront Funnel: A traditional eCommerce “website” that pushes people into your core funnels.

Cookbook and Classic Funnel Builder

ClickFunnels has made it easy to build funnels quickly with their funnel builder. There are two ways. The cookbook and the classic builder. When you are ready to begin building pages, you’ll want to understand these.

Both let you access pre-built funnels for free. 

Premium funnels are also available to purchase from approved funnel designer.

Checkout this tutorial on how to build a funnel in Click Funnels.

The Funnel Builder (ClickFunnels Editor)

The ClickFunnels editor by a web designer’s standard is considered basic. Compared to say, Elementor a popular WordPress page builder, it has few features. That said, web designers are not the target market and to say the ClickFunnels editor is basic doesn’t do it justice.

If you’re new to funnel building or building a website for that matter, ClickFunnels does the job. It has plenty of features to help you build attractive landing pages and some features other page builders lack.

Drag & Drop Funnel Builder

The Clickfunnels page editor will allow you to create your pages quickly so you can start collecting leads or making sales. To speed things up, a whole funnel templates can be imported from the ClickFunnels marketplace. 

Like all good page builders, the editor has drag and drop functionality. You can drag and drop elements, rows, and sections (almost) anywhere you want using the side panel. 

Using Sections and Rows library, you can quickly build out landing pages with professionally designed sections and row templates. 

clickfunnels review of their editor with drag and drop functionaility

Fig. Page Builder– Biggest ClickFunnels Reviews 2020

The editor allows you to save your own sections and rows to use late in other pages, or funnels. This helps save a huge amount of time recreating the same parts of your pages.

When hovering over elements to edit them, the controls can be frustrating at times. For example, when a paragraph element is inside a row which is inside a column, the controls for all three can lay on top of each other. You can find the other getting in the way of the element you need to edit. 

In my opinion the editor controls layout could be cleaner. 

Page Editor Elements

  • Headline
  • Sub-headline 
  • Paragraph
  • Bullet list 

Media Elements

  • Image
  • Image pop-up
  • Video
  • Video pop-up
  • AudiO Player

Form Elements

  • Buttons
  • Input
  • Select box
  • Text area
  • Checkbox headline
  • SMS sign up
  • Billing address
  • Shipping address
  • Survey box

Content Elements

  • Icons
  • FAQ
  • Image Feature
  • Navigation menu
  • Divider
  • Countdown timer
  • Progress bar
  • Price table

Order Elements

  • Credit Card 
  • Apple/Android Pay
  • Order Select
  • Order Bump
  • Order Summary
  • 2 Step Order
  • 2 Step Order w/Inventory
  • Order Select w/Inventory

Other Elements

  • Social Share
  • Facebook comments
  • Custom JS/HTML
  • Privacy Notice

Mobile View

The editor has one break-point for mobile. This lets you preview what your page looks like on mobile so you can create a responsive version of your page for mobile users. 

Overall, the editor is easy to navigate but took some getting used to at first because I was so used to another page builder.

The Share Funnel

The share funnel is one of their standout features. Even though ClickFunnels is designed to make building landing pages easy, there’s still some time and effort that goes into building a funnel. To make it even easier for the technologically challenged, they have what’s called a share funnel.

Any funnel built inside ClickFunnels automatically generates a unique link like the one in the image.

clickfunnels  review of share funnels

Fig. Share Funnel – Biggest ClickFunnels Review 2020

When shared with someone else the link allows you to import the completed funnel into your account with one click.

If you hire a Clickfunnels designer you receive the completed work through a share funnel. The share funnel is an excellent marketing strategy for Russell’s product. 

The same is true when signing up under another user. ClickFunnel users often include funnels as a bonus. To receive the bonus, the link is shared.

It couldn’t be easier.

Follow Up Funnels

Formerly called Actionetics, Follow Up Funnels is an email automation tool found inside the ClickFunnels dashboard. 

Send emails from within your ClickFunnels account. Setup email lists, broadcasts and follow-up funnels. 

  • A follow-up funnel can be used to send follow-up email sequences to an email list. 
  • Create a follow-up funnel email messenger steps to send an email message to your subscribers in their follow-up sequence. 
  • Clone or share follow-up funnels
  •  Use with 3rd party apps like Aweber and GetResponse.

Follow-up funnels can be setup to  trigger Facebook Messenger. In this scenario it would send a facebook message to the leads who have opted in with the Facebook Messenger Element to receive messages from your Facebook Business Page. 

It would allow ClickFunnels to manage your Facebook pages, specifically allowing it to include opt-in messenger  checkboxes on your page, on your behalf. 

If you do not manage any Facebook pages, this integration won’t be of much use to you.

follow up funnels clickfunnels review

Fig. Follow-Up Funnels– Biggest ClickFunnels Review 2020

Messenger follow-up sequences can’t contain ads or promotional materials but can be sent at any time. Promotional follow-ups can only be sent to subscribers who have been recently active. For more details on the timing of these messages, check out Facebook Docs.

Follow-up Funnels are not available on the starter plan. If you are on this ClickFunnels plan, you will need to upgrade to use this feature.


If you have a product or service and are interested in using others to promote it for commissions, backpack is ClickFunnels own affiliate management tool. With it, users can  create an affiliate program to help scale their business. This is marketing strategy ClickFunnels followed to scale so quickly. 

ClickFunnels runs its own affiliate marketing program using Backpack.  If you have seen a ClickFunnels affiliate dashboard then you have seen Backpack and its features. 

Funnel Flix Training

Billed as the “Netflix of Funnels”, Funnel Flix is a new feature to ClickFunnel and it is available directly from your dashboard.  

clickfunnels review of Funnel Flix

Fig. Funnel Flix Review– Biggest ClickFunnels Review 2020

It is a collection of video training courses and documentaries by ClickFunnels and other experts on various areas of creating and growing an online business using sales funnels. 

clickfunnels review of the funnel flix members area

Fig. Funnel Flix Members Area – Biggest ClickFunnels Review 2020


  • 10x: A Clickfunnels Story  
  • Funnel Hacker Tv  
  • Funnel Hacking Live 
  • Operation Underground Railroad 

Funnel Building 

  • Funnel Builder Secrets  
  • Funnel Agency Secrets (Coming Soon) 
  • Funnel U  
  • One Funnel Away  
  • Unlock The Secrets


  • 10x Secrets  
  • Agora Copywriting  
  • Funnel Hackathon  
  • High Ticket Secrets 

Sales And Marketing Strategy

  • Money Mindset  
  • Jay Abraham: The Anthology


  • Adskills  
  • Agora 
  • Media Buying  
  • Traffic Secrets  
  • Youtube Traffic Secrets

Personal Development

  • Tony Robbins Private Collection  
  • The Warrior’s Way Doctrine Director’s Cut

The volume and quality of training available is great value especially for those starting off.  One thing to note is some of these training courses are only available on the upgraded plan.

There’s even a step by step success plan called Success Path for those new to the world of Click Funnels. 

Success Path

  • 30 Days 
  • Affiliate Bootcamp 
  • New Brick And Mortar (Coming Soon) 
  • Ecommerce (Coming Soon)

Funnel Flix also includes a relatively new forum where the community pitches in.


ClickFunnels now has six categories of integrations. The first and possibly most critical is going to be your email and autoresponder service. 

You can use any of the available autoresponder services that are displayed once you have an API key. It’s possible to connect multiple email systems, if you are using more than one email autoresponder.  

Aweber and ActiveCampaign are two examples. 

The other categories of integration include webinar, messaging, delivery, actions and one new category SMS.

See here for a list of all the current integrations and watch this short video on how to setup ClickFunnels integrations.

WordPress Plugin

ClickFunnels has a WordPress plugin which will allow you to use funnels directly on your WordPress site.

In some cases, you may have a site built on WordPress and want to have your funnels on the same domain. The plugin will allow you to add pages directly from ClickFunnels to the domain you use in WordPress. 

When I first began using ClickFunnels, I implemented the plugin for this reason. However, I stopped using it when I realized email opt-ins were not working. 

This was because the plugin uses iFrames to display the funnel pages. 

An iFrame is a method used to insert content from another source, such as an advertisement or video onto a web page. In other words, it mirrors the content and due to this, email sign ups don’t work. A prime example is when you see a YouTube video on a website. It is embedded using an iframe.

Instead I prefer using sub-domains for my Click Funnels. I’ll go into how to set these up in a future tutorial

The take-away here is the Click Funnels plugin is very useful but won’t work in some cases.   

ClickFunnels WordPress plugin features

  • Connect to your ClickFunnels account to show your funnel pages within your blog without any coding
  • Create custom URLs for your pages.
  • Create clean URLs to your pages.
  • Connect unlimited pages using custom URLs. 
  • Set any page as homepage.
  • Set any page as 404 page.
  • Edit / Manage your pages.

Shopify Integration

ClickFunnels has plenty of integrations which I discussed in another recent article. One such integration is Shopify but it doesn’t work the way you think it does. 

The integration allows you to send shipping information from a ClickFunnels order form to your Shopify account for shipping.

It won’t let you just build a funnel for your Shopify store products and start up-selling all products with all variations hoping sales explode.  

Clickfunnels are great for single product selling and for increasing overall sales. But try asking it to handle a hundred products with multiple variations and you’re in trouble.

This is partly because each product ordered in the funnel will be sent to Shopify separately.

Another thing is ClickFunnels isn’t built for finding and scaling winning products fast like Shopify is.

If you have a Shopify store and want to use ClickFunnels to upsell etc. you will need to ensure both work together seamlessly for satisfied customers.

Bottomline; getting items ordered in Clickfunnels shipped to customers through Shopify can be a nightmare. So I don’t recommend trying this directly. 

There is a much better way to do this.

Affiliate Program Review

ClickFunnels has its own amazing affiliate program which is part of the reason why it hasn’t needed outside funding.

They leveraged the power of the internet and affiliate marketing to grow very quickly.

This did this by making every subscriber become an affiliate automatically upon they sign up whether they chose to promote it or not. In return affiliates were given a 40% cut of the re-bill every month.

Aside from this, they have what seems like an endless range of marketing products for people to promote. Along with competitions and challenges that benefit both user and affiliate, this means more commissions up to 100%.

In fact, you can cover your monthly membership fee by signing up a couple of users.

The program is so successful that they pay out millions and millions of dollars each year. They even pay for your dream car if you sign up for a certain amount of users. 

Their marketing program was so successful that in 2019 they became a victim of that success and had to clamp down on unscrupulous affiliates poaching subscribers.

Now, there is a new affiliate program with new commission structure.

ClickFunnels Products

Etison LLC owns several sites (sales funnels) that help promote their brand. These range from training and resource websites that help marketers get the most out of the software to competitions that help promote the product.

And those tie in with the ClickFunnels brand to help create a buzz around it.

Here’s a few of them:

  • 10x Secrets
  • Dotcom Secrets
  • Expert Secrets
  • Funnel Hacks
  • The Perfect Webinar
  • Funnel Cookbook
  • OFA Platinum
  • Funnel Rolodex
  • Funnel Marketplace
  • One Funnel Away Challenge
  • Funnel Scripts
  • Lead Funnels

How Much Does ClickFunnels Cost?

After the initial free trial, there is a monthly fee to build funnels using ClickFunnels. The company has a lot of products and prices. If you are a business owner or even employee with a decent salary, it is a small investment for something that can potentially return millions of dollars.

What’s more ClickFunnels is not just ClickFunnels. It’s much more. It’s a marketing ecosystem.

Compared to alternatives, ClickFunnels can save you the added expense of other software when trying to sell online.

Typically, the costs would look something like this:

  • Website:  $1500 — $20,000 for a designer and or developer
  • Web hosting & maintenance:  $170-$5,000 per year
  • Ecommerce platform: $29 — $500/mo
  • Email marketing platform — $15-1,500/mo (depending on list size)
  • Membership site: (e.g. online courses or subscription products)$79 — $500/mo
  • Online Course platform:  $29-$399

With ClickFunnels, all of the above is included for one monthly fee. Checkout this review of all of the ClickFunnels Pricing

View ClickFunnels as an investment and you can make your money back in no time. For examples, checkout this article about how to make money with it.

Clickfunnels Review & Complaints

Honestly, there’s not a whole lot I don’t like about ClickFunnels.

ClickFunnels is at them time of writing approaching 100,000 paying monthly users which means they must be doing something right. With those numbers a product will have its detractors especially with the quick growth the company has seen.

ClickFunnels is a marketing company first and software company second. I’ve said this before and wrote about it. I say this because they choose to put growth at all costs above improving their core software product and making it better. They launched more ClickFunnel products rather than adding new features to their core product. They neglected existing users to gain new users.  They have since acknowledged this and are seemingly rectifying it.

Another complaint I have is, I don’t like the limit on the number of funnels that can be built on the starter plan. I think that this should be higher, say 100 funnels but that is just my opinion. To build unlimited funnels, you must upgrade to the platinum plan.

The other thing I don’t like are the recent changes to their affiliate program. Specifically, the commission structure. I get that they needed to make changes to weed out rotten eggs but this could have been done without reducing commissions.  

ClickFunnels Support Reviews

ClickFunnels support has had issues in the past with people complaining about it. I know some people who have had a bad experience and do not rate their support. I also know others who have nothing but good things to say. 

Personally, my own experience with their support was positive and my issues were resolved.

That said, ClickFunnels has acknowledged their customer support needs improvement and as part of their big 2019 announcement promised to do better. 

When it comes to the web and apps, bugs come with the territory. Because of this, not everybody has the same customer support experience. So I will leave the ClickFunnels support review at that.

If you do have an issue and need more help you can contact the support desk here

How To Best Use ClickFunnels 

To start with, I recommend having a business, product or service to promote.  In the event that you don’t have anything to promote, then forget ClickFunnels.

The exception to this is if you just want to promote ClickFunnel products as an affiliate. I would sign up for a free trial and get to know the product. The best advice I can give is to find something you enjoy marketing. If you enjoy serving your audience you will do it better for longer and won’t become unhappy and mentally drained.

Furthermore, you have to be prepared to invest time and expense into understanding key funnel concepts and how to actually build a funnel using ClickFunnels.

If you are not sure where to start, I recommend getting the free trial through this ClickFunnels review. You’ll get the UberFunnels bonus which includes training and along with other goodies. You can then implement what you learn by building funnels.

Then launch the funnel and test it with real traffic.

See what works and what doesn’t and apply it to your own business with a new strategy based on sales funnels. The best tip I can give you here is concentrate on one funnel until it is successful. Then build more funnels.


In 2017, ClickFunnels valuation was 360 million dollars. A business entirely self-funded with no external investment from venture capitalists. That speaks volumes about its people, its strategy and its success.

Russel Brunson and Todd Dickerson have created something bigger than they could ever imagine in ClickFunnels. They have created a legacy. At the time of writing, ClickFunnels has over 98,000 paying subscribers and it’s only growing.

The ClickFunnels product and ecosystem gives marketers an extensive set of tools, knowledge and training to market, sell and deliver their products and services online.

While not perfect it has some great features (including some I haven’t covered in this ClickFunnels review) and many have achieved great success using it.

If you decide to sign-up to after reading my ClickFunnels review, you will need to learn to use it effectively (or hire someone who does) to reach your goals.

Personally, I recommend ClickFunnels. Aside from a few bugs here and there (which frustrate the heck out of me) I haven’t had any major issues. What attracted me is that you can make money with ClickFunnels. It makes adding things like upsells, downsells and one time offers etc. so easy. This is why I started using it.

Why I stick around is a story for another post.

What do you think of this ClickFunnels review? Let me know in the comments below.

I hope this ClickFunnels review was helpful. Please note that any links inside this ClickFunnels review may contain affiliate links. Money UberFunnels make through links pays for hosting, content research, writing etc. and keeps this site running. UberFunnels is an independent ClickFunnels Affiliate, not an employee. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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Brand New ClickFunnels Review 2020 With All The New Updates.

by Wes James time to read: 21 min


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